YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV ...

More and more advertisers want in on the connected television (CTV) and streaming opportunity—and for good reason. CTV advertising refers to vid...

Amidst the rapid technological advancements in digital advertising, the application of generative AI within the CTV landscape is not just a trend, but...

tvScientific finds 65% of brands see performance TV lifting sales A new survey found that 23.6% of marketers plan to increase their spending on ...

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers. Free ad-supported streaming TV (FA...

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “...