Advertising is so back. After a brutal 2022, when brands reeled in spending to cope with inflation, and a 2023 defined by layoffs and cost cuts, the ...

NEW YORK, April 25, 2024 /PRNewswire/ -- Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV...

Learn how machine-learned creative intelligence enhances targeting precision and drives deeper insights into media investments, empowering advertisers...

 In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, the change of pace that marketers mus...

Summary: This article delves into the strategies utilized by a news platform to enhance its digital advertising reach. Through analytic tools and targ...

Long gone are the days when traditional print and broadcast media were considered king; instead, we've witnessed a seismic shift towards digital platf...

Part of why I joined Google Ads in 2019 is because I loved an ad I saw for a hotel when I was planning a family trip using Google.com &mdash...

At the beginning of 2024, I penned an article exploring key forecasts for 2023 that either missed the mark or were only partially accurate&m...

The shockwaves caused by generative AI are creating big ripples in the digital advertising segment, an area considered fertile gro...

In the ever-evolving landscape of the Indian advertising industry, where dynamism is the norm and innovation is the driving force, it gives me great p...