YouTube, a prominent player in the realm of online video streaming, has been at the forefront of adapting to Apple’s privacy policies. In a stra...

The competitive advertising landscape demands trust and transparency from advertisers.  Innovation and data-driven targeting are fueling the evo...

More and more advertisers want in on the connected television (CTV) and streaming opportunity—and for good reason. CTV advertising refers to vid...

Without a doubt, artificial intelligence is on a path to revolutionise operations, businesses and even industries, laying the groundwork for a world t...

A new wave of startups is driving significant changes in the digital advertising industry. They’re pioneering cookieless advertisements, streame...

The idea that the decline of print media might fuel a resurgence in digital advertising is based on several key market trends (print media is dwindlin...

Advertising is so back. After a brutal 2022, when brands reeled in spending to cope with inflation, and a 2023 defined by layoffs and cost cuts, the ...

NEW YORK, April 25, 2024 /PRNewswire/ -- Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV...

Learn how machine-learned creative intelligence enhances targeting precision and drives deeper insights into media investments, empowering advertisers...

 In this digital age, where a single viral video on TikTok can seemingly spark a new trend within 24 hours, the change of pace that marketers mus...