For Advertising Week New York, Meta has introduced generative AI ad tools designed to help advertisers capitalize on changing user behavior across Fac...

For all the hype around AI, and the undeniable potential in various applications, it sure does seem like social apps are grasping for truly valuable u...

Meta’s looking to clarify how its data collection process works within business chats on Messenger, with the addition of new in-stream labels&nb...

Meta’s planning to update its approach to ad campaign measurement and attribution, in order to better link your Meta ads to conversions, wh...

You may have missed this earlier in the year, so a quick reminder that Meta has now removed detailed targeting exclusions as an option ...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based...

Meta is reportedly looking to launch new tools for its generative AI advertisement products that can overlay texts while creating image variations, a ...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & pla...

Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. This week, Meta announ...

The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act. Meta is reportedly considering paid ver...