By Laura Gleadhill, Head of Performance & Hicham Auajjar, Chief Products & Services Officer, GroupM MENA & Managing Director Keyade Recen...

One media buyer said they've received $50,000 in ad credits for their clients on a new iteration of Meta's “Reach and Frequency” campaigns...

Facebook and Instagram’s parent company will stop harvesting audience data to create profiles for advertisers after regulatory rulings Meta to ...

DUBLIN, Aug 1 (Reuters) - Meta (META.O) intends to ask users in the European Union for their consent before allowing businesses to target ad...

Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The company put forward the ...

Meta’s (previously Facebook) promoting income developed 20% year-more than year to $27.9 billion, driven areas of strength for by in the organiz...

BRUSSELS, July 25 (Reuters) - Meta Platforms (META.O) offered to curb the use of competitors' advertising data for its Facebook Marketplace ...

(Reuters) - Threads, Meta Platform's (META.O) broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Mus...

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, ...

At an event in New York, Meta introduced AI Sandbox, which it referred to as a "testing playground" for advertisers to experiment  Meta has laun...