Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other cha...

Radio appears to have done a better job than TV at holding its own in the face of subscription services - at least, for now. Data from the IFPI Engagi...

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV a...

But Borrell Associates expects it to fall in 2025 to below what it was in 2020 WILLIAMSBURG, Va. —A new forecast for local advertising from Bor...

There has been a marked decline in broadcast television viewership in the UK, forcing marketing teams to reassess the value of TV ad campaigns. Do the...

Amid numerous challenges, traditional media that once dominated the market is facing stiff competition from new digital platforms. Media Intelligence...

According to a recent Tam AdEx report, the advertising volumes on television saw a 22% surge compared to 2019. However, the overall average ad volume...

As television advertising continues to evolve, advanced audience targeting has emerged as a key driver for better planning, more efficient budgeting a...

A GroupM and iSpot study spotlighted the problem last year, but a permanent fix remains elusive Buyers remain worried that they’re paying for a...

Linear and streaming TV still seem to be operating on two different wavelengths. While CTV advertisers have embraced digital targeting and progr...