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News Story by Advert On Click / 10 November 2023
Are we measuring the longer-term benefits of response advertising right? Last month, ITV and media investment analysts ViewersLogic published a ...
News Story by Advert On Click / 10 November 2023
With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, how...
News Story by Advert On Click / 7 November 2023
Google is the most popular search engine in the world, and it's also a major player in the digital economy. This article highlights some of the most i...
News Story by Advert On Click / 2 November 2023
Nov. 3 marks the one-year anniversary of Netflix launching its advertising business in the U.S. And what a year it’s been. From the company almo...
News Story by Advert On Click / 2 November 2023
You know it’s a pretty good time for advertising on platforms when even Snapchat manages to pull off a solid quarter. The mobile messaging app ...
News Story by Advert On Click / 2 November 2023
Winning awards takes years for some creatives, but for Ryan Garret Conner ’23, creativity flowed naturally from his first portfolio class. ...
News Story by Advert On Click / 31 October 2023
Companies investing in AI are increasingly investing more to market it. At least $40 million has been spent this year on advertising AI products acro...
News Story by Advert On Click / 31 October 2023
Marketers often like to say that success is all about working smarter, not harder. Especially in the case of small businesses, marketers have smaller ...
News Story by Advert On Click / 30 October 2023
In the couple of decades since its launching, my company has spent an average of Rs. 1.5 billion annually on the promotion of Dilmah as a Single Origi...
News Story by Advert On Click / 27 October 2023
The phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a resu...