Allen Media Group’s The Weather Channel (TWC) is enhancing its advanced advertising arsenal with Amobee’s ad tech platform, in a move to l...

Oatbix, the Weetabix-owned cereal brand, is returning to TV screens for the first time in a decade with a £2m pirate-themed marketing drive. Th...

OMNES Technologies announced that its digital platform 'Advert on Click' (advertonclick.com) has now gone live to provide marketing, selling and booki...

Digital Advertising uses the internet to deliver marketing messages in various formats to internet users. This includes advertisements in results page...

Director of the Commercial Advertising Department at the Ministry of Information Mesfer El-Hayyan confirmed that the ministry has succeeded in attract...

Amid an intensifying race between companies to increase their advertising expenditure to boost profitability prospects, the global advertising market ...

While many take the argument of which produces the highest ROI between traditional and digital advertising, they completely overlook how the rising ti...

Amid the COVID-19 crisis, the global market for Social Media Advertising estimated at US$85.2 Billion in the year 2020, is projected to reach a revise...

Twitter just had a successful quarter in one sense, with a huge surge in user numbers as the pandemic truly took hold. It hit 186 million monetizable ...

TikTok, the short-form video app , has launched new advertising solutions to empower small and mid-size businesses throughout the Middle East region t...