In light of the proliferation of AI in the digital media landscape, R.E.D Marketing Firm has released a new case study, analyzing the effect of real-t...

Arabian Contracting Services Co. and Remat Al-Riyadh Development Company have embarked on a strategic partnership by signing an independent agreement ...

Advertising has become more personalized and targeted than ever before, thanks to advancements in artificial intelligence (AI). Brands are increasingl...

2023 marked a landmark year for the Indian advertising and marketing industry, which saw digital ad spending take over the top spot from TV, the long-...

Outdoor advertising giant, JCDecaux SE has released its latest international airport research called “First Class Advertising – The Enduri...

Industry leaders Kim Portrate and Cathy O'Connor debate the efficacy of reallocating advertising budgets from TV to OOH media. Explore the challenges,...

AdMazad, the developer of Egypt’s only out-of-home (OOH) advertising performance measurement and analytics tool – AdMetrics, released its ...

At the beginning of 2024, I penned an article exploring key forecasts for 2023 that either missed the mark or were only partially accurate&m...

The media and entertainment industry has seen many shifts over the last few years. The streaming wars began during the COVID-19 pandemic in 2020, and ...

Think, forget and wait for inspiration to strike, was Don Draper’s advice to a newbie copywriter. Successors to the Mad Men generation have a mo...