A study by the University of Granada (UGR) shows that users understand advertisements better and with less effort when congruent emojis and messages a...

Toward the end of 2021, the effects of the pandemic were easing, stock markets were booming, and digital acceleration was moving full speed ahead. Tod...

Learn how machine-learned creative intelligence enhances targeting precision and drives deeper insights into media investments, empowering advertisers...

During the summer of 1896, a poster of a redheaded woman riding a bicycle appeared in bookshop windows and newsstands in cities across the United Stat...

AI is the buzzword in any industry at the moment, but how does it apply to audio? And, even more specifically, audio advertising? Much has been made ...

Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more. Break-neck rates of cha...

The advent of Artificial Intelligence (AI) in advertising responds to the need for more personalised and efficient campaigns. By analysing extensive d...

In an era marked by unparalleled technological advancements, the landscape of media, marketing, and advertising is at a pivotal crossroads. The accele...

The Brandtech Group will use funds to disrupt industry with machine-generated content and artificial intelligence Advertising start-up The Brandtech ...

This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Supp...