Amazon Online India maintained its leadership as the top advertiser in 2024, while Google saw a notable decline, dropping from fourth place in 2023 to...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. Reddit on Wednesday reported fourth-quarte...

YouTube, a prominent player in the realm of online video streaming, has been at the forefront of adapting to Apple’s privacy policies. In a stra...

The competitive advertising landscape demands trust and transparency from advertisers.  Innovation and data-driven targeting are fueling the evo...

More and more advertisers want in on the connected television (CTV) and streaming opportunity—and for good reason. CTV advertising refers to vid...

Without a doubt, artificial intelligence is on a path to revolutionise operations, businesses and even industries, laying the groundwork for a world t...

A new wave of startups is driving significant changes in the digital advertising industry. They’re pioneering cookieless advertisements, streame...

The idea that the decline of print media might fuel a resurgence in digital advertising is based on several key market trends (print media is dwindlin...

Advertising is so back. After a brutal 2022, when brands reeled in spending to cope with inflation, and a 2023 defined by layoffs and cost cuts, the ...

NEW YORK, April 25, 2024 /PRNewswire/ -- Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV...