Gaming is well on its way to becoming a part of brands’ marketing budgets in 2024 — but via customized brand integrations, rather tha...

Upspeed Management Limited recently announced the strategic acquisition of Intech Ads Network, signalling a major move towards expanding its reac...

Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations &md...

The advent of Artificial Intelligence (AI) in advertising responds to the need for more personalised and efficient campaigns. By analysing extensive d...

As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies w...

In an age of AI, hyper-aware - but highly distracted - consumers, and the ever-growing real-world impact of social media, there is no shortage of chal...

In the ever-evolving landscape of the Indian advertising industry, where dynamism is the norm and innovation is the driving force, it gives me great p...

Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice. Economic un...