The plan is to secure future growth engines and launch character intellectual property business via M&As  Innocean, a Hyundai Motor Group-af...

Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2...

Leo Burnett Riyadh, an advertising agency under Publicis Groupe, has been appointed as the social media Agency of Record (AOR) for Ithra, a cultu...

The main representative body for Irish advertisers has selected 14 “Young Lions” to represent the country at an international festival of ...

March 27 (Reuters) - British advertising group WPP (WPP.L) said on Monday it has acquired Obviously, a New York-based social influencer mark...

Authored by Amitek Sinha, COO & Co-founder, ET Medialabs What is growth advertising?          &...

Basso | Yanity 360 Advertising will specialize in brand marketing, campaign innovation and advertising services for local, regional, and national clie...

After pulling away from traditional advertising during the COVID-19 pandemic, Chili’s Grill & Bar is about to return to the television airwa...

2022 was a crucial year for travel marketing – one that will possibly go down in history.  For the last two years, the tourism industry wa...

Every business has jumped on the direct-to-consumer bandwagon in the digital era and is concentrating its D2C growth strategies on tech automation and...