Social media ad spend is booming, but many marketers are struggling to measure the true effectiveness of their campaigns. Working with multiple platfo...

Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Sky Blue Media, granting them the exclusive rights to manage outdoor ad...

MarketMedia, the retail media arm of The Warehouse Group, and oOh!media, Australia, and New Zealand's largest Out of Home advertising company, have te...

UK – Almost a quarter of multinational brands believe the agency model is unfit for future purposes, according to research from the World Federa...

Yorkshire Tea’s marketing director says it’s wrong to frame conversations around traditional and digital channels as “or” rath...

A few months into the summer, both the Writers Guild of America (WGA) strike (paywall) and the Screen Actors Guild strike are the ...

The Abu Dhabi-based investment group Multiply has announced that it is set to acquire a 55 per cent stake in the outdoor company Media 247 in an AED 1...

When settling on an advertising strategy, what kind of media do you use? Do you stick with tried and true methods? Or are you more experimental? The b...

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, D...

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generati...