Global ad revenue is expected to grow by 7.8% in 2024, while UK ad revenue is predicted to increase by 4.9%. Global advertising revenue is expected t...

But Borrell Associates expects it to fall in 2025 to below what it was in 2020 WILLIAMSBURG, Va. —A new forecast for local advertising from Bor...

The competitive advertising landscape demands trust and transparency from advertisers.  Innovation and data-driven targeting are fueling the evo...

AI is far past the point of being a new or emerging technology, especially in the world of digital marketing. A global survey in 2022 found that rough...

 Advertising revenue is the cornerstone of sustainability for many websites, particularly for those operating in the media sphere. It plays ...

Katarzyna KoÅ‚pa, head of creatives offer innovation at RTB House, highlights AI’s importance in fashion retail advertising for 2024. She emphas...

As the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly turning to contextua...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has exp...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of mark...

Out of Home Advertising (OOH) is one of the most effective ways to reach consumers in their everyday environment. As we navigate through 2024, underst...