While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a li...

A new wave of startups is driving significant changes in the digital advertising industry. They’re pioneering cookieless advertisements, streame...

Agency execs expect global footprints to influence some upfronts conversations. In its Q1 2024 letter to shareholders released last month, Netflix an...

The idea that the decline of print media might fuel a resurgence in digital advertising is based on several key market trends (print media is dwindlin...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits...

The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences....

Meta is reportedly looking to launch new tools for its generative AI advertisement products that can overlay texts while creating image variations, a ...

At one of the biggest annual events in advertising, it's all about the data. US TV upfronts are when networks vie for ad dollars. The courting proces...

Time spent with social platforms has increased by 50% since 2014, from an average daily consumption of 95 minutes to 152 minutes in 2024. According t...