As digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting. But, when the context i...

Many researchers and organizations, such as WHO and UNICEF, have raised awareness of the dangers of advertisements targeted at children. While most ex...

BEIJING: TikTok has introduced Symphony AI-avatars, a new feature set to revolutionize its advertising capabilities under the Symphony ad suite. ...

With the rapid growth of programmatic advertising in the mobile app space, discover how machine learning is enhancing ad targeting and performance in ...

YouTube, a prominent player in the realm of online video streaming, has been at the forefront of adapting to Apple’s privacy policies. In a stra...

The first  ‘Global Media Sustainability Framework’ provides emissions calculation guidance for TV, digital and out-of-home adver...

A rapidly growing number of major retailers are today creating and operating their own advertising platforms — a phenomenon widely referred to a...

With over half of the global population using their phones to access the web, mobile phones have not just become a tool, but a global phenomenon. Comp...

Love it or hate it, there's no changing the fact that AI is disrupting the internet as we know it. If OpenAI is the poster child for this mo...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based...