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News Story by Advert On Click / 23 October 2023
Advertising Week has felt like a “week of dissonance” in the past. The same could be said for this week.  Not much was sai...
News Story by Advert On Click / 20 October 2023
According to many enterprise marketers, measuring accurate ROI and performance metrics is a top challenge.Digital Display Advertising Can Be Effective...
News Story by Advert On Click / 20 October 2023
In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's dig...
News Story by Advert On Click / 18 October 2023
Ad buyers are finding that large chunks of impressions spent on Google’s artificial intelligence-fueled product, Performance Max (Pmax), are end...
Article by Advert On Click / 18 October 2023
Exclusive: Kerv and Samsung Ads data finds that consumers are welcoming two-screen experiences Top lineA recent survey of 1,000 smart TV owners from ...
News Story by Advert On Click / 11 October 2023
UK – Almost a quarter of multinational brands believe the agency model is unfit for future purposes, according to research from the World Federa...
Article by Advert On Click / 16 October 2023
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & pla...
News Story by Advert On Click / 16 October 2023
MarketMedia, the retail media arm of The Warehouse Group, and oOh!media, Australia, and New Zealand's largest Out of Home advertising company, have te...
News Story by Advert On Click / 11 October 2023
Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. This week, Meta announ...
News Story by Advert On Click / 9 October 2023
Yorkshire Tea’s marketing director says it’s wrong to frame conversations around traditional and digital channels as “or” rath...