Social media ad spend is booming, but many marketers are struggling to measure the true effectiveness of their campaigns. Working with multiple platfo...

Google has launched a new advertising product called AR Beauty Ads, which allows beauty brands to promote their products using augmented reality (AR) ...

In the couple of decades since its launching, my company has spent an average of Rs. 1.5 billion annually on the promotion of Dilmah as a Single Origi...

Roughly two months into Elon Musk’s ownership of Twitter, the billionaire mogul held a crucial meeting with the CMO of one of the platform&rsquo...

The phase-out of third-party cookies is finally set to be complete next year. Here are three ways digital advertising will adapt and improve as a resu...

Digital marketers are investing heavily in social and performance marketing. The reason? As social ad impressions are growing at an average annua...

Oct 23 (Reuters) - U.S. technology giants are likely to post their strongest quarterly revenue growth in at least a year as their legacy businesses st...

Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Sky Blue Media, granting them the exclusive rights to manage outdoor ad...

Apple has traditionally refrained from selling ads on its owned podcasts, but recent developments suggest that the company may be considering a shift ...

Modern technologies are a far cry from what has come before, particularly in the sports sponsorship industry. Virtual advertising is now being used ac...