In the realm of advertising and marketing, the evolution toward more sophisticated and personal engagements with consumers has necessitated a shift in...

Consumers who saw or heard ads in the latest awareness campaign from the Advertising Standards Authority (ASA) were more than twice as likely to trust...

Hey guys, I’m Sebastian, a human being and marketer who has no choice but to learn, reflect and adapt to the hottest digital and machine-learnin...

THE outdoor advertising industry is expected to continue a modest growth in 2024, primarily driven by digital out-of-home (DOOH) advertising in light ...

Part of why I joined Google Ads in 2019 is because I loved an ad I saw for a hotel when I was planning a family trip using Google.com &mdash...

A new report suggests that the advertising industry is heading towards a robust growth period, marked by increased spending, strategic brand investmen...

Retail media is growing rapidly because of the benefits it provides both retailers and brands. Brands that primarily sell through retail partners are ...

RIYADH — The Saudi General Authority for Roads has announced its plan to launch an outdoor advertising project along intercity highways, ai...

Amidst the decline of third-party cookies, businesses are turning to contextual advertising — a privacy-focused alternative aided by AI and web ...

Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and ...