Programmatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goa...

In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaig...

To say that AI is top of mind for most business leaders feels like an understatement. A recent IBM study found that the global AI adoption rate w...

A few months into the summer, both the Writers Guild of America (WGA) strike (paywall) and the Screen Actors Guild strike are the ...

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers. Free ad-supported streaming TV (FA...

Based on 2,300 ads researched with nearly a million consumers in the US over the last four years, Julio Franco (chief customer officer, Zappi) looks a...

PodPod has launched a new Audio Advertising Awards programme, in partnership with sister brand Campaign, to celebrate creative and commercial ach...

Adverts for sportswear tend to follow certain tropes, often with a lot of toned, sweaty-beaded flesh on display. But Gymshark is seeking to change gym...

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “...

With the popularity of smart home systems on the rise, travel brands looking for new ways to reach consumers are experimenting with campaigns centered...