News Story by Advert On Click / 4 March 2024
It’s a familiar refrain: “Legacy media is dead” — unless you’re talking about radio.
Despite being one of the oldest me...
News Story by Advert On Click / 4 March 2024
This serves as a deterrent against individuals who use technology to disseminate deceptive information about goods or services
A stern warning has be...
News Story by Advert On Click / 4 March 2024
In light of the proliferation of AI in the digital media landscape, R.E.D Marketing Firm has released a new case study, analyzing the effect of real-t...
News Story by Advert On Click / 1 March 2024
Resurging from pandemic-induced losses, the OOH industry has bounced back with new innovations, reinforcing that brands are still ready to invest in o...
News Story by Advert On Click / 1 March 2024
2023 marked a landmark year for the Indian advertising and marketing industry, which saw digital ad spending take over the top spot from TV, the long-...
News Story by Advert On Click / 29 February 2024
But people and advertisers are divided over the use of AI in advertising, per a Publicis Media and Yahoo survey
People generally prefer to know when ...
News Story by Advert On Click / 29 February 2024
Outdoor advertising giant, JCDecaux SE has released its latest international airport research called “First Class Advertising – The Enduri...
News Story by Advert On Click / 28 February 2024
Industry leaders Kim Portrate and Cathy O'Connor debate the efficacy of reallocating advertising budgets from TV to OOH media. Explore the challenges,...
News Story by Advert On Click / 27 February 2024
AdMazad, the developer of Egypt’s only out-of-home (OOH) advertising performance measurement and analytics tool – AdMetrics, released its ...
News Story by Advert On Click / 27 February 2024
At the beginning of 2024, I penned an article exploring key forecasts for 2023 that either missed the mark or were only partially accurate&m...