The legacy television advertising media industry has been disrupted by the advance of YouTube, TikTok and social media; streaming video; procurement-l...

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new op...

All publicly quoted companies have to formally announce their results to the market annually and quarterly. While usually deathly dull – and car...

Advertising is so back. After a brutal 2022, when brands reeled in spending to cope with inflation, and a 2023 defined by layoffs and cost cuts, the ...

NEW YORK, April 25, 2024 /PRNewswire/ -- Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV...

A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of adverti...

Study shows time matters when considering the effectiveness of ad campaigns. A study into advertising effectiveness has found that most (58%) of adve...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic...

Technology innovations have emerged as pivotal elements driving the transformation of advertising strategies. These advancements are reshaping how bra...

Walmart recently announced its TV wall advertising, a process that will not only benefit people coming into the store but also the businesses with whi...