Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and ...

Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launche...

Growth is a perpetual business priority. So it’s imperative that CEOs understand how their marketing function and chief marketing officers (CMOs...

Accurately calculating adstock will help brands better understand its value Retail media was one of the biggest industry conversation starters of 202...

Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a r...

With the ever-changing consumer sentiment, taste, outlook and interest, brands may struggle to compete with new age and competitors that are more dyna...

The Forbes Content & Design Studio conducted an interview with Tanner Elton, VP of US Advertising Sales at Amazon Ads, who joined the company in 2...

As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies w...

Advertising has become more personalized and targeted than ever before, thanks to advancements in artificial intelligence (AI). Brands are increasingl...

In an age of AI, hyper-aware - but highly distracted - consumers, and the ever-growing real-world impact of social media, there is no shortage of chal...