Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programm...

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future pre...

tvScientific finds 65% of brands see performance TV lifting sales A new survey found that 23.6% of marketers plan to increase their spending on ...

The highly anticipated Future Advertising Trends Festival took place on Thursday 14 March at The Catalyst, an impressive new venue in Newcas...

In the realm of advertising and marketing, the evolution toward more sophisticated and personal engagements with consumers has necessitated a shift in...

Consumers who saw or heard ads in the latest awareness campaign from the Advertising Standards Authority (ASA) were more than twice as likely to trust...

Hey guys, I’m Sebastian, a human being and marketer who has no choice but to learn, reflect and adapt to the hottest digital and machine-learnin...

THE outdoor advertising industry is expected to continue a modest growth in 2024, primarily driven by digital out-of-home (DOOH) advertising in light ...

Part of why I joined Google Ads in 2019 is because I loved an ad I saw for a hotel when I was planning a family trip using Google.com &mdash...

A new report suggests that the advertising industry is heading towards a robust growth period, marked by increased spending, strategic brand investmen...