The first  ‘Global Media Sustainability Framework’ provides emissions calculation guidance for TV, digital and out-of-home adver...

A rapidly growing number of major retailers are today creating and operating their own advertising platforms — a phenomenon widely referred to a...

With over half of the global population using their phones to access the web, mobile phones have not just become a tool, but a global phenomenon. Comp...

Love it or hate it, there's no changing the fact that AI is disrupting the internet as we know it. If OpenAI is the poster child for this mo...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based...

A new study finds that viewers' income and likelihood of buying a product are not the factors that determine how much it costs to reach them— it...

For soccer fans watching tonight’s opening UEFA European Championship soccer game between Scotland and Germany in Munich, it’s not just ab...

Uber has announced a significant shift in their advertising capabilities, allowing advertisers to utilize Demand Side Platforms (DSPs) to purchase med...

The Augmented Reality for Advertising market emerges as a dynamic and promising industry poised for significant expansion and progress. This report ai...

In a world where validation matters a lot, a key question that has haunted the advertising industry is what is the role of awards and why is it import...