Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The previous quart...

Google's parent company, Alphabet, released better-than-expected earnings for the third quarter after the closing bell on Tuesday. Revenue from ...

X has introduced a revamped version of its Ads platform. In a post on its social-media platform, the company says the redesign is focused on attractin...

University of Scranton students won an American Advertising Federation NEPA interactive competition that is modeled after the Food Network Show Croppe...

Advertising on platforms is becoming a bit of a magic show, courtesy of AI. It’s the tantalizing promise of dazzling performance that keeps mark...

In a SoHo townhouse in New York City, UBS launched its global "House of Craft" initiative, an experiential campaign that honors the tradition of ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing directo...

Two years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to ear...

Meta has been taking heat for engagement-bait posts on Threads, but the company is sticking by comments — and the idea of posts that "drive...

For Advertising Week New York, Meta has introduced generative AI ad tools designed to help advertisers capitalize on changing user behavior across Fac...