In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing d...

A new investigating by a media group has revealed that some of the most popular advertising companies are using the built-in microphones in smartphone...

Musk didn't, however, detail which other advertisers are returning Elon Musk accused some of the biggest X (Twitter) advertisers of trying to blackma...

The advertising landscape is inherently complex, as both the buy and sell sides adapt to ever-changing consumer habits, emerging technologies and medi...

As the generative AI boom took off in early 2023, there were plenty of predictions about how soon — and to what extent — co...

It’s been an interesting year for the ad world. Between the widespread adoption and evangelization of generative AI, the return of the bloc...

Q: I sometimes kick myself for buying certain things and come home from the shop filled with regret and the realisation that I’ve only added was...

Attribution – we’ve all heard it, and yet, sometimes, forget the importance of it. Especially when playing in the Google Ads and Microsoft...

More than a century ago the merchant John Wanamaker wryly complained, “Half the money I spend on advertising is wasted. The trouble is...

The seventh edition of MOBEXX Summit and Awards 2023 featured an insightful panel discussion on ‘The Future of Mobile Video Advertising&rsq...