1. Cookieless advertising will create a better customer experienceAdvertising with cookies is a data-driven affair. This often makes interactions cold...

By Laura Gleadhill, Head of Performance & Hicham Auajjar, Chief Products & Services Officer, GroupM MENA & Managing Director Keyade Recen...

Five tech giants will continue to pull in more than half of all marketing dollars. Global ad spending is predicted to exceed $1 trillion in 2024, acc...

First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly i...

Artificial intelligence (AI) is on everyone’s lips at present. Love it or hate it, there’s no question AI is emerging as a powerful tool i...

Experts from Wunderman Thompson, Media.Monks, Publicis Groupe, Untold Studios, Hogarth, VUFINDER STUDIOS and ArtClass explain how, just as we were get...

The seismic shift in consumer behavior is palpable, and Web3 advertisers must be aware of it. As Gen Z consumers rise to their economic prime, their p...

TikTok has introduced the Search Ads Toggle, which will show your ads among the organic video search results for relevant queries. It’s officia...

Ad transparency tools make it easy to monitor ads from any company, including a competitor. The tools provide valuable creative insight, from photogra...

For those who don't have Premium or an ad blocker, it's hard to find a button more pressed on YouTube than that one that says "skip ads." Many of us h...