NEW DELHI : Google blocked over 5.2 billion ads and suspended over 6.7 million advertiser accounts worldwide last year, according to its  Ad...

Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following suc...

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective m...

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and ...

More people trust personal recommendations than advertisements.Research shows that word-of-mouth advertising is the most powerful customer persuasion ...

Google is facing scrutiny over claims it misled advertisers about where it places video ads — and whether it violated US sanctions. As reported earl...

The news: Some 33,000 ad agency jobs could be replaced by automation as soon as 2030, according to a report from Forrester Researc...

None of the six Gold Lion winners were created by PR agencies, with only one featuring a PR agency — Weber Shandwick — in even a supportin...

Partnership brings new tools for text and image creation to advertising with copyright protections Omnicom is touting the partnership as the first co...

Artificial intelligence may eventually change the reach and cost efficiency of search advertising. With recent developments in generative AI and tool...