Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, cha...

Advertisers are eagerly watching how Meta’snew Threads messaging app develops over the next few months as they look for a new social channel to ...

The Ministry of Information, represented by the Directorate General of Information in Dhofar Governorate, launched the advertising campaign for the Dh...

Shortly after ChatGPT hit the market last year and instantly captured headlines for its ability to appear human in answering user queries, digital mar...

The burgeoning world of artificial intelligence promises to reinvigorate the digital media space, writes InMobi's Abhay Singhal. The best advertiseme...

NEW YORK, July 6, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced the acquisition of Grabarz & Partner to further cement i...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Almost all major...

Ad agencies can’t stop talking about AI. But how much of that rampant enthusiasm has translated into tangible results? And how are they actually...

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, ...

Streaming service Netflix appears to be working on making ad breaks a little less repetitive and perhaps a little more tolerable. This is reported by&...