According to a recent report from intelligence provider WARC, global advertising revenue for total print is projected to total $47.2 billion this...

The latest study released on the Global Experiential Advertising Agency Services Market by AMA Research evaluates market size, trend, and forecast to ...

Selecting the right influencer can make or break your influencer campaign and is critical for a successful outcome when embarking on an influencer cam...

Agencies face a number of challenges in 2023, from shifting consumer behaviors to increased competition and changing technology trends, that will impa...

The marketing landscape for businesses is no longer limited to traditional ways. Social media has been humongous in achieving business goals in recent...

AV Browne, the Belfast-based advertising agency, has been placed into administration and has stopped trading.The firm was originally established in 19...

Identifying which parts of your ad campaigns create the most impact can be tricky; customer journeys often span multiple devices and marketing channel...

Global borders are blending – with social media connecting people from all corners of the world, international content becoming more accessible ...

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. In so...

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generati...