This week’s Media Briefing takes a look at the pressure publishers are under to win advertisers’ remaining fourth quarter budgets ahead of...

Retail media networks are the entities set up by retailers to monetise their first-party customer data, enabling retailers to sell advertising to bran...

The Guardian: Traditional TV shunned in favour of digital media and last-minute promotional campaigns More than two-thirds of the UK’s biggest ...

Social media giant TikTok will attract more than two thirds of online video advertising revenue by 2027, more than both Meta and YouTube combined. Th...

The fourth quarter is a unique time of the year when people’s minds and wallets are open. But to realize the potential of the holiday season, br...

From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the eyes of marketers...

CNBC: Elon Musk’s aerospace business SpaceX has ordered one of the larger advertising packages available from Twitter, the social media business...

Looking to maximize your TikTok campaign performance this holiday season? This will help – today, TikTok has published a new overview of key st...

The news: Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing. North ...

Online retail player Airbnb is satisfied with its return on investment in advertising even as it cuts ad spend. According to the company’s execu...