The expansion of social media and the internet in India has been found to have a significant impact on how marketing tactics are carried out. Infinity...

The John Lewis Partnership looks set to review its advertising strategy, including its famous Christmas campaigns, as its 14-year relationship with cr...

The ways in which artificial intelligence will underpin online ad growth are coming into sharper focus. It follows a myriad of ad agencies, ad tech v...

Promodome Communications, a 360-degree full-service advertising agency has bagged the advertising mandate of Elecrama 2023 . ELECRAMA is the stand-al...

Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers. Since ...

We all know the drill: When the market gets tough, marketing is often first on the chopping block.Based on quarterly results from platforms and media ...

Game Nite Presented by the American Advertising Federation of Shreveport-Bossier SHREVEPORT, La. (KSLA) The gala event will hold announcements and ce...

(Reuters) - After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter resul...

(Reuters) - Publicis Groupe (PUBP.PA), the world's third-largest advertising company, expects organic net revenue growth of 3-5% this year, it said on...

After pulling away from traditional advertising during the COVID-19 pandemic, Chili’s Grill & Bar is about to return to the television airwa...