BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads aga...

As the Managing Director of DJ WILDE CONSULTING LIMITED, Duncan Wilde helps clients achieve their business goals through effective and innovative medi...

Despite continued uncertainty around how the global economy will fair in 2024, a number of major banks are signalling they plan to up their marketing ...

Discover the world of PPC advertising—a low-risk, high-reward strategy for B2B, B2C, and nonprofits. Test it now to supercharge your marketing e...

There has been a marked decline in broadcast television viewership in the UK, forcing marketing teams to reassess the value of TV ad campaigns. Do the...

Amid numerous challenges, traditional media that once dominated the market is facing stiff competition from new digital platforms. Media Intelligence...

Steven Denekas leads the creative team at DEPT® and BASIC/DEPT® which is responsible for designing experiences for the world’s most admi...

According to a recent Tam AdEx report, the advertising volumes on television saw a 22% surge compared to 2019. However, the overall average ad volume...

In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video and streaming would transform the industry landscape. But ...

An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investme...