A call has been made for a “world-class” public relations agency to work with the Bermuda Tourism Authority. It is hoped the succ...

Determining the optimal ways to allocate ad dollars for each brand they serve is a challenge for agencies each year. Much depends on variables, includ...

Advertisers are finding fewer reasons to spend on Snapchat. The ad dollars (or lack thereof) Snapchat raked in over the holiday season makes this all...

The Outdoor Media Association (OMA) has launched the latest Healthy Returns campaign, in partnership with Health and Wellbeing Queensland and Nutritio...

Last month, General Electric took over The New York Times’ print advertising for a day throughout the news, business and arts sections of the pa...

Many of the developments hitting the sports world are creating new distribution paths which, rather than posing a threat to advertising, can open up n...

Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen&...

Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen ...

Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending ...

Disney Advertising said it reached an agreement with measurement company EDO, which will provide outcome measurement for streaming campaigns.  E...