Ethical Advertising on the Internet: Guidelines and Considerations In an era where digital marketing reaches across every conceivable platform, ethic...

AI is being utilized in various mainstream businesses, and the field of marketing and advertising is no exception. AI is being used as a Swiss army kn...

Without a doubt, artificial intelligence is on a path to revolutionise operations, businesses and even industries, laying the groundwork for a world t...

Digital advertising is thriving, with several startups introducing innovative, industry-transforming technologies. These include support for cookieles...

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a li...

A new wave of startups is driving significant changes in the digital advertising industry. They’re pioneering cookieless advertisements, streame...

Agency execs expect global footprints to influence some upfronts conversations. In its Q1 2024 letter to shareholders released last month, Netflix an...

The idea that the decline of print media might fuel a resurgence in digital advertising is based on several key market trends (print media is dwindlin...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits...

The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad...