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Statistics | Advertising spending worldwide in 2024, by region

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Advertising spending worldwide in 2024, by region

1753 Views / Statistic by Advert On Click / 11 March 2024
Source: Statista.com
Advertising spending worldwide in 2024, by region

The source forecast that, in 2024, advertising spending in the United States and Canada alone will reach almost 328 billion U.S. dollars and account for over 40 percent of the global ad expenditure. The Asia-Pacific (APAC) region and Western Europe followed with estimated ad spends of about 241 billion and 141 billion dollars, respectively. Most world regions' ad expenditures were projected to expand between 2024 and 2026.