In 2023, Amazon was the largest digital retail media network in Europe, having generated 3.6 billion U.S. dollars in advertising revenue. The first domestic network in the ranking belonged to Zalando, an apparel and beauty retailer from Germany, on place three, with an ad revenue of approximately 305 million dollars. European digital retail media market was estimated at 11.6 billion U.S. dollars or 10.5 billion euros in 2023.