The global ad spending in the 'Social Media Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2028 by in total 36 billion U.S. dollars (+16.38 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 255.78 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.